And how to make sure they don’t
Imagine if Da Vinci finished painting the Mona Lisa and then…put it in his dark and dreary basement. Cobwebs aside, that’s kinda like what happens when your email lands in the SPAM box. All your hard work building your opt-in email list and designing the perfect email, gone.
In email, it’s the last mile that makes all the difference. This means convincing the Internet Service Providers (ISP’s), (think Gmail, Hotmail, Yahoo!, Orange), that people want your email in their inbox and that you’re not (gasp) a Spammer…