PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this first episode of 2016, Robert and I discuss three articles that dig into the increasingly murky area of native advertising. Only one thing is clear: Consumers can’t tell the difference between editorial and sponsored content. Ad blocking and podcasting dominated the key trends of 2015, and we explain why publishers must reduce “content friction” to keep their audiences happy. Next, we explore how podcasting is taking a lead role in innovating advertising, and the opportunities this is likely to create. Finally, we disagree with Jason Calacanis’ prediction that Snapchat is going to be the next big thing. Rants and raves include a clear definition of content marketing, the misguided ravings of “digital dissenters” and a podcast that explains why you shouldn’t build your content house on rented land. We wrap up the show with a #ThisOldMarketing example of the week from Pennsylvania Rural Electric Cooperative…
This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year
