After you watch the video at the end of the post, you will think differently about your content. Promise.
Have you had a chance to check out Jerry Seinfeld‘s wildly successful online series called, Comedians In Cars Getting Coffee? It’s great. Let’s start there. The premise is simple: Seinfeld chooses a fellow comedian that he admires and he asks them out for a coffee and conversation. In the show, Seinfeld (a car fanatic) chooses a car that best represents his guest, picks them up, they go for a drive and then they extend their conversation over coffee. You not only get some great (and hilarious) moments, but you’re able to better understand how these entertainers think, what makes them tick and what they find funny. It’s very human. It’s very real. People flock to it, not just because it’s Seinfeld and another celebrity, but because it’s a peek behind the curtain. It’s less about what any one celebrity is promoting and much more about their careers and their creative process. Fascinating stuff.
