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Tracking your website analytics isn’t a “set it and forget it” endeavor. As an entrepreneur, it’s important you reevaluate annually what data you’re tracking — especially important when it comes to SEO. Because Google updates its algorithm so often per year (technically over 500 times, but only three or four of which are usually significant enough to affect your website), the data that truly matters to you can drastically change. In fact, you might even be missing quite a few metrics that should be obvious.

5 Powerful SEO Metrics and Data Points You Need to Watch