Let’s ditch the pretense that you’ll have a quiet weekend to catch up on reading and pen your list of personal goals for 2016. Instead, I’m offering you a quick-and-dirty roundup of my favorite CCO articles over the last 12 months. Pick one article for each month listed and read it in full. You’ll be done in 35 minutes – and have some great ideas for that 2016 planning. I promise.
February
One of my favorite articles published all year was Amy Higgins’ A Content Strategist’s Big Bang Theory. She maps how marketers can think of content as a planetary system, with one meta-asset acting as the sun, and variations on that single asset functioning as planets, moons, and satellites. If you read only one CCO article for the entire year, make it this one. And if possible, pull out the print version, as it’s easier to understand when laid out graphically…
Quick-and-Dirty Roundup of Content Marketing Trends [Best of CCO 2015]
