Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now focus more on building topical authority. But just how do we do that?
Every business should have but one goal: to be an authority in its industry.
You might think the number one goal should be gaining new customers or making more sales. Obviously, that’s what any business wants. But businesses pursuing sales are often left in the dust by the businesses who are actively seeking to be industry authorities. That’s because sales and customers are like love — they are usually found when you’re not looking!
Many businesses succeed for a time by competing on price, but sooner or later, people realize they get what they pay for. Once that happens, they are gone, and the businesses pursues the next sucker…
Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
