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Online marketing evolves quickly. Every year brings new hardware, new software and new user preferences. In order to develop a successful online marketing strategy, companies need to stay up-to-date on the latest trends. Those that can identify the next big thing — as opposed to investing resources into the next big flop — have a decided advantage over their competition in reaching new markets and further establishing their reputation and expertise. Meanwhile, those who wait or are gun shy about adopting new strategies miss out on the full benefit of these opportunities.
As the 2015 comes to an end, it’s important that your company is primed to take advantage of the seven trends gearing up to take online marketing to the next level in 2016…
