In an advertising and content-cluttered digital landscape, how can a marketing professional cut through the noise? In my experience as the director of marketing for a global Fortune 500 company, the answer is easy to identify yet challenging to achieve: connect with the customer.
Why do I include “easy” and “challenging” in the same sentence? Because the idea of focusing on the customer’s viewpoint is decidedly not new in the marketing landscape, but creating a campaign that focuses on the values of the consumer takes commitment and research.
From data dives to field research and anecdotal market intelligence, building an accurate picture of consumer values and priorities, then acting on that information, is hard but rewarding work.
Here’s a look at why this customer-centric approach matters, along with some actionable tips for making the customer connection a reality…
Seven Building Blocks of a Customer-Centric Marketing Strategy
