Cyber Monday is officially upon us—arriving with ever greater importance. In fact, already this past weekend, an estimated 103 million Americans shopped online, edging out the 102 million people who stuck to the stores. Analysts predict that when all is said and done, social media alone will account for a staggering $15 billion worth of sales in 2015.
So, as people continue to clamor to find the best deals online, we at Sprout Social wanted to take a closer look at how retailers are responding. We started with a list from theNational Retail Federation’s Top 100 Retailers (which, it’s important to note, includes several grocers, restaurants and fast food chains as well as clothing companies and big-box stores). We then plugged these retailers’ handles into our proprietary Twitter Comparison Report to get a score that reflects how often brands are pumping out promotional messages relative to how often they are actually responding to customers’ concerns…
Cyber Monday: The Top Retailers Ready to Help Customers on Twitter
