Almost every business in the world wants to rank on the first page of Google, but very few ever get there. With the best SEO will in the world, top-result status is a mountain many marketers struggle to climb.
It’s not for want of trying. With Google’s algorithm changing constantly, it can be hard to keep up with best practices. Unfortunately, as with any supply and demand situation, there are also a number of unscrupulous “specialists” offering to help unsuspecting businesses raise their ranking. The blind leading the blind, often enough…
