The results of our 2016 Content Marketing Benchmark, Budgets, and Trends for Australia caught the research team in an interesting predicament.
You’ll see the usual findings this year on content marketing usage, budget, and more, but what was most peculiar was this set of results:
The percentage of Australian marketers who said their organizations are effective at content marketing dipped slightly from 29% last year to 28% this year. At the same time, those marketers having a documented content marketing strategy increased from 37% to 46%, and more than half of Australian marketers surveyed (55%) said their organizations have clarity on what an effective or successful content marketing program looks like. In addition, Australian marketers rated nearly all of the content marketing tactics, social media platforms, and paid methods of promotion as more effective this year than last…
Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]
