What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.” The logical consequence of supply continually outstripping demand is that on average content articles will get less engagement. This harsh reality is confirmed by our analysis of 1m articles in a research project with Moz. When we say less engagement, we really mean it. We found that 50% of articles get 8 shares or less and even fewer links. No two ways about it, that’s tough. We take a detailed look at the issue of content shock, why content fails and what you can do to improve your odds…
50% of Content Gets 8 Shares Or Less: Why Content Fails And How To Fix It
