You published a new blog post, now what?
When it comes to content marketing, the actual marketing and promotion part of the equation often gets left out. We make the mistake of thinking just because a blog post or video is high quality, people will just stumble upon it on their own. But that’s far from the case. The publish and pray approach won’t get you the type of results you need.
Popular blogger Derek Halpern says the secret to building up an audience through blogging is to focus on the 80/20 rule. Derek spends 20% of his time creating content and the other 80% is dedicated to promoting it. And Derek’s not alone. Other popular blogs likePoint Blank SEO prove that it’s not always about putting out the most content, but what you do after the content is published.
So how do you transition from being just a content creator to a full-fledged content marketer? Focus on content distribution!…
5 Content Distribution Techniques That Work (Even Without An Audience)