If you want to launch a landing page that’s going to sweep competition off their feet…well, you really have only two options then:
Build what you think is the best page out there and hope for the best.
Or….
Read and learn as much as possible about it first. And then make informed decisions about every aspect of the process.
And guess which method would work best….
The Amazing, Breathtaking, Colossal, Really Really Useful List of Landing Page and CRO Resources