The resurgence of email marketing means more opportunity for email marketers – so how can you optimize your email marketing campaigns to take advantage of this?
The good news is the audience is already there: 91% of the US population has at least one email address they check daily, and 71% of email users use their primary email address to sign up for marketing and advertising emails. This means that more than two thirds of outgoing emails are landing in actively maintained inboxes.
This surge in constant email use delivers the benefit of a large audience – but also offers challenges to marketers. One of the most important: Buyers have higher expectations of the emails they receive: More than 70% of consumers expect that brands will deliver marketing information specific to their purchase history and tailored to their current interests.
The beauty of email marketing is that you can customize the messages to fulfill those expectations. Here are four simple steps that can endear your buyer and put you ahead of your competition:
