Over the past year or so, I’ve used this blog as a platform to evangelize for content marketing in a wide variety of ways.
Whether I’m making a case for content as a centerpiece of your marketing strategy, providing guidance on how to maintain a strong content cadence, or advising on the proper tone to take when creating content; I’ve focused a lot on why you should pursue content marketing or how you should go about it, and I’ve never really given coverage to a crucial piece of the puzzle.
After looking through my archives I realized that I haven’t provided much input on what topics you should be covering with your content marketing. Most content marketers suggest developing content around the common challenges faced by your customer base, which is a useful recommendation but let’s go deeper…
Determining What Topics to Cover with Your Content Marketing
