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When changes occur in your industry or your customer base evolves, is your business nimble enough to reflect those changes in your marketing campaigns? More importantly,
can you maintain the trust of existing customers and build trust among prospective customers without damaging your brand?
For many businesses, problems occur when their marketing strategy veers from what their brand stands for. This creates confusion in the minds of the target audience, threatening the brand’s most valuable components — its inherent integrity and how it differentiates itself from the competition…
