Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and some key tips for effective linking.
I recently wrote about the ways in which SEO and content marketing can work together, and I see internal linking as one of the most important ways.
What is Internal Linking?
Web practitioners from various disciplines may have different terms for this, but I think this is a term that’s well understood in the SEO ‘community’ and beyond.
Broadly speaking, internal linking refers to any links from one page on a domain which lead to another page on that same domain.
This can refer to the main site navigation, like the links you see above this article to our sections on SEO, PPC etc. It also refers to links within articles to related content, such as this link to an article on duplicate content.
For the purpose of this post, I’m mainly going to confine myself to the latter – the editorial links within articles…
