55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?
This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content marketing effectiveness emerged as the key theme for this year’s study.
Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. And when asked to rate the effectiveness of their organization’s use of content marketing, only 30% say they are effective with B2B Content Marketing, which is down from 38% last year…
