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In recent years, a number of so-called game changers have hit our industry. Automation, retargeting, social influencers — these are just a few to have laid claim on the title of “The Next Big Thing” in marketing.
Today, dynamic content is the new contender, and for good reason. It’s poised to deliver in a big way for the industry. Why do I think dynamic content is marketing’s new heir apparent? It’s a natural fit for the way today’s consumers interact with brands online.
We all want it exactly our way. Personalization is the name of the game in everything we do — there’s no more one size fits all. Now, we want to create a customized experience, define our own unique user preferences and use technology to orchestrate every interaction with our consumer environment so it speaks directly to our needs and wants…
