We all know that improving conversion rates on lead generation campaigns translates to more leads for advertisers. Yet most publishers don’t have a strategy in place for improving these numbers. Easier said than done, right?
The way people consume content has changed. Invasive tactics have simply lost effectiveness with the advent of new technologies that aid consumers in tuning out advertisements; DVRs to skip commercials, ad-blockers in web browsers, and Gmail’s smart labels just to name a few…
