Looking for a way to engage your customers in an impactful way? Well, it doesn’t always take a big budget ad campaign to grab your audience’s attention. Sometimes, it’s a well-timed joke that could make all the difference in having your message resonate.
According to a recent marketing study by the textbook rental service Chegg, almost 80% of college-age kids remember ads that make them laugh. And this phenomenon is not limited to just millennials, as Nielsen recently ranked some of the most memorable Super Bowls in the past four years.
The advertiser that topped the list? Doritos, a brand largely known for their absurdist commercials…
