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We’re officially out of the frying pan, and into the fire.
With alarming speed we’ve gone from companies not understanding the merits of content marketing at all, to a place where 70% of B2B marketers and 69% of B2C marketers say they will be creating more content than ever this year (according to Content Marketing Institute and MarketingProfs research).
The unofficial official narrative of the content marketing “movement” is that it’s an arms race. That everyone must create more and more content to keep up with competitors that are doing the same…
