The debate continues over whether or not click-through rate is a search engine ranking signal, but columnist Jayson DeMers argues that perhaps it doesn’t matter.
Click-through rate (CTR) is obviously an important metric to consider in various facets of yourONLINE MARKETING STRATEGY
.
The CTR of your social media posts could determine how much visibility future posts get; the CTR of your ads could indicate their relevance to your target audience; and the CTR of your organic search results speaks to the value proposition of your page titles and descriptions.
The higher your CTR is, the more people will visit your site (assuming visibility remains constant), so of course it’s valuable to improve it…
