Most brands actively produce content. Even with a solid SEO strategy and amazing content, you stand a good chance of getting lost in the crowd.
Content partnership may be an answer. By joining forces with industry experts to create content for your site, you can achieve many great goals:
- Build relationships with niche influencers (with whom you co-create content)
- Create more diverse and in-depth content (easier to find more angles and discover more marketing channels)
- Produce more content (collaboration improves your productivity)
- Build more exposure (co-writers and co-editors more willing to promote the piece since they participated)
These free platforms allow you to effectively collaborate with writers and editors to co-create content: