If there were ever two marketing tactics that belong together, it’s content marketing and search engine optimization. Blend them together properly and they’re better than PB&J.
Content marketing and SEO work so well together because they are really about the same two things: giving your people exactly what they want. You need the search engines to help prospects find your content. You also want your content to hook your visitors, so they keep coming back once they find you.
Sounds a little like the chicken and the egg, right? It is. That’s why you need the two working together. Search engine optimization without content a human would like to read is just spam. It also needs to be content users will be able to find. If the content can’t be found in search engines, it really is useless…
