Why do we buy stuff?
The psychology of selling hasn’t changed – it is embedded in human behavior and our habits.
We buy stuff because it relieves a pain in our life, it appeals to our sense of belonging and it makes us excited. We make that final purchase decision because for some reason we can’t wait any more – it is an urgent and important matter that needs to be attended to right away.
These elements of human behavior contribute to the verbal and visual make up of our websites…
