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Creating and promoting content that gives life to your healthcare organization can be difficult due to the stringent compliance requirements that HIPAA (the Health Insurance Portability and Accountability Act) and other regulations impose. Across other industries, it is common to see customer testimonials, reviews and case studies featured in marketing materials. Additionally, other industries can market to a variety of different people, across many different platforms. However, protection of patient data and identity can prevent healthcare organizations from doing the same…
