So you want to fold social into your loyalty program? Good! Because that’s a sound strategic move.
Many of your best customers probably follow you on social channels, visit your website, or receive other communication from you, but making it easy and natural for customers to participate in your existing loyalty program via social is essential.
How to do that while mapping rewards to the goals of both your overarching loyalty program and your marketing is just what this article discusses…
How to Create and Define Social Rewards That Map to Your Marketing Objectives
