Content marketing success is on the rise, but that isn’t necessarily translating to bigger budgets.
According to Ascend2’s newest Content Marketing Trends Survey, 89 percent of respondents say they’ve had success with content marketing. Despite the good news, less than half of marketers reported that they plan to increase their content budgets—even though they cite lack of resources (53 percent) and budget constraints (40 percent) as two of the most challenging obstacles preventing marketers from reaching their most important objectives.
So, with these limited budgets in mind, what strategies and tactics can marketers employ to engage their audiences? The solution is to identify the strategies that are most effective while also being relatively easy to create…
The Most Effective and Difficult Types of Content Marketing, in One Chart
