Contributor Patrick Stox argues that the death of link building has been greatly exaggerated and shares a process to analyze a given industry’s links in advance of performing outreach.
It seems like every day someone in our industry is saying link building is dead or that we should stop link building. Many of the current recommendations for modern SEO involve highly subjective suggestions like “Write quality content” and “Provide a good user experience,” along with messaging such as “Content is king.”
What do those even mean? Who determines “quality” and “good?”…
