Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it.
Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision.
Gary Vaynerchuk famously talks about how “marketers ruin everything.” In this excerpt from an Inbound Conference keynote (13:45-15:05), he singles out email. (Warning: graphic language.)
Because of this widespread contempt for email marketing, some companies are reluctant to fully embrace the power and effectiveness of email marketing…
3 Steps To Email Marketing That Nurtures Leads And Closes Sales
