Does your website have a support section, community forums, Q&A content, or similar? If so, columnist Tom Demers has tips for using this often valuable content to get more search visibility.
In light of Google’s recent algorithm updates, many businesses have looked hard at ways to flesh out existing pages and create new, SEO-friendly content in an effort to grow organic search traffic without running afoul of any angry animals.
Despite this increased focus on “Google-friendly” content, I still see a lot of sites neglecting some fairly easy SEO enhancements on potentially valuable content that already exists on their site: support and community content…
