This may seem like an odd article coming from someone who makes their living in the content marketing world. But when I say that content marketing doesn’t work, it’s true. It doesn’t work for many companies because they either have the wrong expectations or the wrong creation and promotion strategies. And when content marketing isn’t deployed correctly, it doesn’t work.
Content marketing is a bit of a buzz word. The idea has been around for a long time, but it’s recently garnered attention as social media andSEO
have started valuing content more and more. Add to this the fact that customers are doing more research before they make a purchase, and you can see why content marketing is getting more attention than ever before…
