PNR: This Old Marketing withJOE PULIZZI
and Robert Rose can be found on bothiTunes and Stitcher.
In this week’s episode, Robert and I weigh in on the debate between online and TV-based content advertising – which isn’t really a battle at all. We agree with Facebook’s decision to roll out its new Live video program only to celebrities and ponder an Uber-like model that agencies of the near future may adopt to meet the evolving needs of their clients. Rants and raves include a new web documentary video series sponsored by MillerCoors that highlights artisanal products and their creators, plus an opinion piece that gets content marketing all wrong. We wrap up the show with a#ThisOldMarketing example of the week from Arch Shaw…
This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
