Content marketers are taking it to the streets – and to stadiums, subways, and bus stops. With the vast majority of marketers using content to build their brands, it’s no wonder marketers are expanding the ways their content gets delivered.
Experiential marketing is nothing new — from billboards to sandwich boards, brands have a history of engaging consumers outside their homes. In recent years, however, out-of-home media spend has been among the fastest-growing categories – global spend is expected to exceed $40 billionn by 2018, according to PWC. The large canvas, the emergence of digitally powered signage, and the hyper-local nature of outdoor advertising have all contributed to the growth. Still, while the format may be known, today’s top marketers are innovating they way they use experiential marketing to tell their brand stories.
