As a content marketer, one of the biggest challenges you probably face is generating a constant stream of interesting material that engages people. You want your audience to look forward to reading or watching whatever you produce. You want them to be excited about your blog posts, videos, special reports, and eBooks to the point that they can’t help but tell their friends about them.
But it’s not enough to just engage your audience. You need to move
them closer to taking the action you want them to take. And that means creating content that is persuasive while being unique, informative, and even entertaining…
