What do the higher-ranking sites in the top positions in Google have in common and what differentiates them from those ranking behind?
To investigate this question the folks at searchmetrics have analyzed the search results for 10,000 keywords according to the existence and extent of certain properties. And the result is the infographic below.
A key takeaway is:
“Good rankings are based on many factors, (like number of social media share, backlinks, site speed etc.) but the study revealed that nothing is more important to optimal SEO as high quality, relevant content. Whether that means providing more on-page material, extending keywords into entire phrases on pertinent topics or keeping your technology up-to-date, without compelling content, you can kiss SEO goodbye.”
