What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter?
Most of them are seeking information. They want to learn what they can to make a smart decision. Should they buy your product or your competitor’s? People are online to educate themselves.
This infographic from Predictable Profits shows how customers interact online to learn about products.
How many sources of information do people tend to look at before they make a decision about what kind of car to buy? An average of 18.2 sources. People buying technology tend to look at 14.8 sources. People making decisions about what insurance to buy look at 11.7 sources, but those choosing a credit card only look at 8.6 sources…
