If you’re a digital marketer, you’re probably already utilizing social media advertising to increase brand awareness and ROI. Facebook Ads and Twitter Cards are already a big part of your marketing mix, but there’s still something missing, and it’s Pinterest’s Promoted Pins.
Pinterest’s Promoted Pins are still new to digital marketers. In fact, they haven’t even been rolled out to every Pinterest account in the U.S. yet, so you may not have them at your disposal just yet. (Note: if you don’t see an option to create Promoted Pins, click here to get on the waitlist).
That being said, because we’re still so unfamiliar with Promoted Pins, it’s best to start with a small campaign budget and then increase the budget as we see positive data and return. To start small, you need to build a targeted yet effective campaign that will still produce results so that you can properly test whether Promoted Pins are right for you.
Here’s how to do so…
Pinterest: How to Run an Effective Promoted Pins Campaign on a Budget
