In today’s content-drenched digital world, marketers are more hesitant than ever to fill out a lead gen form because they know subpar content often sits on the other side.
That means creating standout content is vital to any marketing campaign. If you want to reach consumers, you have to give them content they crave. (highlight to tweet) Consumers don’t want another sales pitch. They want to be entertained. They want to learn. They want to feel supported.
Well-known marketer Ann Handley says the best content is useful, empathetic, and inspired. But how do you create content that fits this description?…
