Content curation is the icing on the cake of your content strategy.
It can help fill out and bind together your content mix, while increasing your brand’s visibility. Similarly, when you curate from credible sources, it increases your brand’s credibility and gives you a strong voice in industry conversations.
Like the process of icing a cake, content curation can also take a lot of time. When rushed, your curation strategy can look sloppy and be ineffective in achieving your content goals.
I’ve read a few posts recently that chalk up content curation as an easy, offhand way to keep your Buffer or Hootsuite queues full. With this kind of messaging, it’s no wonder why people aren’t seeing the results they want from their curated social media content…
