When people ask me what I do I say that I find unconventional, out of the box, scalable and repeatable ways to gain new users, I hack growth.
Scalable meaning you can easily expand the reach of this campaign without having to spend too much extra resources. Repeatable meaning you can either automate parts of this process by writing a script and/or by hiring people to do it for you.
How is it different from traditional marketing?
A traditional marketing tactic might be to run a sponsorship campaign on NPR or to land the founder of a company a big interview in a national newspaper…
