PNR: This Old Marketing with Joe Pulizzi
and Robert Rose can be found on both iTunes andStitcher.
In this week’s episode, Robert and I discuss the massive growth of how-to videos on YouTubeand what marketers need to do to differentiate their video content. Next, we discuss two research studies that show customers favor doing business with trustworthy organizations that have clearly articulated values; we explain how content marketing strategy fits into the picture. Finally, we take a closer look at the savvy spending habits of the top 200 U.S. advertisers. Content marketing spending is still very small compared to the billions that brands invest in paid media, but it can be very powerful, as Estee Lauder has discovered. Raves include Mark Zuckerberg’s new focus on content and Comic-Con’s cornucopia of native branding opportunities. We wrap up the show with a #ThisOldMarketing example of the week from Disney…
This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
