PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this episode, Robert and I applaud Upworthy’s decision to move from clickbait articles to longer-form, high-quality original content, and ponder the reasons behind this move. Next, we share our take on a long-running debate: Should you produce all content internally or outsource at least some of it to agencies? We scratch our heads over an article that attempts to explain what branded content is, but fails to bring any more clarity to this often-misunderstood marketing concept. Finally, we doubt that consumers are furious with brands for capturing data about them, as a new University of Pennsylvania research study claims. Rants and raves include a poorly-researched and written article about the ROI of content marketing and native advertising and an outstanding TED Talk about autism. This week’s This Old Marketing example of the week: Kraft Music Hall…
This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data
