Here’s a common dilemma for businesses: you get PLENTY of online traffic on your website – BUT hardly any of them become actual paying customers.
Sound familiar? It’s a well-known scenario even for big brands. Businesses do almost everything these days to attract audiences: from supporting a recent cause to uploading a video ad with dancing people. But like misers on a bookstore, they enjoy scanning books for free, but rarely buy anything.
You may be thinking that the answer to this problem is SEO. Well, yes and no. Yes, because it will involve search optimization (no digital marketing strategy will work without one!). No, because there’s another process that can help solve this dilemma: conversion rate optimization or CRO…
