A killer marketing plan could have you swimming in a pot of gold at the end of a beautiful rainbow. But knowing how to get started can be a challenge for small business owners, especially since there is always so much other work to do. Don’t let marketing come second or even third on the to-do list because it could be just the thing that helps you go from breaking even to breaking records.
Here is an easy step-by-step guide to tackling your marketing plan:
1. Define your business.
You have a product or service, and you have the elevator pitch down. While investors might grasp the concept, you might not have given as much thought to your customers. The next step is showing your customers the value of your product or service. How is this going to help them? How will it improve their life?…
