J.I. Rodale, the founder of Rodale Inc., publisher of Prevention and several other magazines, was dead at the age of 72. What was even more shocking was where he died.
As a guest on The Dick Cavett Show, Rodale suffered a heart attack onstage as the host interviewed another guest. (Cavett and the guest were unaware until they commented to Rodale and he didn’t respond. The show never aired.)
The promoter of health in media was gone, but his legacy carried on. What does this have to do with content marketing? Everything. Not because of the interview, but because of the publishing company Rodale left behind…
