Three months ago, London-based beauty blogger Em Ford decided to startposting photos of herself without makeup on her social media accounts. Ford, who struggles with acne, was the recipient of harsh reactions. “Her face is so ugly,” said one commenter. “I can’t even look at her,” said another. This week, Ford posted a video cataloguing these insults, and the result is the viral#YouLookDisgusting campaign, a call to end Internet shaming. In just a handful of days the video has racked up over ten million views.
“Three months ago, I began posting images of myself without make-up on social media,” says the opening of the video. “During that time, over 100,000 people have commented on my face.” As the daily, elaborate, process of applying makeup to look camera-ready. The comments are still negative. “You wear too much make-up,” says one. “Can you imagine waking up next to her in the morning?”…
You Look Disgusting: Beauty Blogger Bares All to Fight Internet Shaming
