The other day, I was browsing for marketing gigs online. I came across a company who was looking for someone who could help with marketing faxes. Faxes?? Really? I haven’t owned a fax machine in at least 10 years, and I can’t imagine that if anyone does still own one, they’re very open to marketing messages they receive through them.
It got me thinking about all the marketing tactics and strategies that were once hot, that now are not. Now, some of you may disagree with me on a few of these, and certainly, there are companies who use each tactic on this list. But in my mind, these tools are being pushed out of the way for more effective marketing techniques like social media, email, content marketing, and sophisticated data analytics marketing…
